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Trichy bits !!!

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  • Trichy bits !!!

  • #2
    How ice cream and the hottest city drew Niranjan Nath to the south

    Ice creams and hard work have helped Niranjan Nath Acharya to realise his dream far away from his native place

    Serendipity drew Niranjan Nath Acharya from Kekri city in Rajasthan, to Srirangam in Tamil Nadu in August, 2002. “I looked up a map of India for the hottest places in the country, and found that Tiruchi was one of them,” says Niranjan. “At the time, it felt like the perfect city to sell ice cream.”

    And just like that, the enterprising Niranjan, gave up his job as a salesman in a textile store in Rajasthan and decided to seek his fortune down south.

    He covered the 2,237 kilometre distance between Kekri and Tiruchi by hitching rides on trucks with 2 assistants and a hand-crank ice cream churn from Rajasthan and landed up in Tiruchi, hoping his idea would take off. But it wasn’t to be. Or at least, not like he had planned it.

    Auspicious start

    “When we came to Tiruchi, we couldn’t find a place to stay. And I had only ₹5,000 in my pocket to take care of all three of us. Someone told us, ‘go to Srirangam, at least you’ll be able to find a temple shelter for the night’. It was 7pm when we reached Srirangam, and again, it was the same story. There was no room available.”

    Niranjan’s assistants asked him to visit the Sri Ranganathaswamy Temple, but he refused. “I told them that I was here to start a business, and not to perform pilgrimage,” he says. But he offered a silent prayer from outside, hoping the divine force would help him to decide the next course of action.

    The trio spent the night on the pavement, quite sure that they would have to leave for Maharashtra the next day if nothing worked out in Srirangam. At least Hindi was more widely spoken in that State.

    Here too, a surprise was in store.

    “In the morning, a man turned up on a bicycle, asking if we were looking for accommodation, and after some negotiation, we found a room in Amma Mandapam Road,” says Niranjan. “I didn’t know Tamil, but my landlord, an Army man, knew enough Hindi to help me find grocers to supply the ingredients for my ice cream business. We used to buy around 25 litres of milk per day, boil and cool it, and then churn it into ice cream using the hand-crank machine after adding flavouring and sugar to it. We would transfer the set ice cream to metallic containers that were kept in wooden pushcarts packed with dry ice and salt and then sell it all along the market areas. Slowly business picked up,” recalls Niranjan, who used the manual churn for 10 years before shifting to mechanical production.

    Ethnic ice

    Soon, he diversified into making kulfi, an ethnic Indian ice cream that is made by boiling down sweetened milk and freezing it in conical moulds. Nuts, milk solids (khoya) and fruit pulp are also used for a richer taste.

    “Kulfi has made my name,” says Niranjan. “No matter how many ice creams I sell, it is my badam-kesar (almond-saffron) kulfi that is most popular during the wedding season.”

    Niranjan prefers to freeze kulfi in a 100-litre vessel that is packed with ice (bought in 50kg blocks and broken down to size) and salt rather than use a refrigerator. “The old method sets the kulfi in around 2 hours, while an electric freezer will take 4 to 5 hours,” he says.

    As his business grew, Niranjan decided to lay down his roots in Srirangam. His wife Meenakshi joined him in 2006, and the couple’s two children are studying here.

    Today, Niranjan employs six staff and sells his ice creams at various locations across Tiruchi and Srirangam, and also undertakes mass catering orders. “My ice creams have taken me to Mayavaram, Madurai, Sivakasi, Salem, Erode, Karur and Seerkazhi. For functions, I make the ice cream at the venue because it is a perishable item, and take extra serving staff along,” says Niranjan.

    Home sweet home

    Last year, when unseasonable rains in southern Tamil Nadu brought a lull to the ice cream business, Mrs. Meenakshi decided to help out her husband by starting a night stall serving homely vegetarian delicacies like chapatti and sautéed vegetables, stuffed parathas and a few snack items.

    “It’s completely my wife’s show, I just do the prep work,” says Niranjan with a smile. “We make sure that the food stays as fresh as possible by making it on the spot.” Their humble residence on West Adayavalanjan Street doubles up as their workspace.

    Niranjan knows his children may not follow him into business, because it is very labour-intensive. “I’m educating them, so that they are free to decide their future,” says Niranjan, who has studied up to Class 10. “I’m content with my ice creams, and I’m proud to have trained a few people too. This is my way of sharing the knowledge that I picked up after coming to Srirangam.”

    Niranjan has kept in touch with his family back home in Rajasthan, and they have also visited him in Srirangam. “I cannot travel when the children have summer vacations, because it’s the peak time to sell ice creams here. But I do go during other months when I’m not so busy,” he says.

    Sometimes he prefers Srirangam to Kekri. “The people here have been very helpful. I have learned to speak Tamil, and can communicate easily with everyone. Lord Ranganathaswamy has kept me very near to Him, because I’m living and working so close to His abode. He heard my prayer that night,” says Niranjan.



    • #3


      • #4
        Quirky short films that interpret life for youth in Tiruchi

        The Humans of Trichy (HoT) team (from left) Shabudeen Qureshi, Jonica and Sai Amaran film a short video at the Corporation Park in the city. | Photo Credit: M. MOORTHY

        Online video platform Humans of Trichy reworks its agenda with a newfound confidence

        Humans of Trichy (HoT), the social media platform that has been entertaining fans with its short humour and awareness videos in Tamil since 2016, has had a makeover. With a new team and some very, well, hot, ideas, the retooled group is looking to scorch screens (of all sizes) with its content this year.

        “We’d like to provide an online platform for people in Tiruchi to showcase their talent through HoT.

        We’ll have a brief interview plus a brief performance that will perhaps attract the attention of those who matter,” says Shabudeen Qureshi, CEO of HoT. “We had started HoT in 2016 with short written profiles of local achievers on our Facebook page. In a way we’re transmitting the same idea into a more visual medium, because that’s what the public wants these days.”

        Engineering graduate Shabudeen, who co-founded HoT with his friend Sajid Manzur (who has since moved on to other ventures), manages production costs of the 1-2 minute videos with his earnings as a wedding photographer, and also plays the lead in most of the episodes.

        The other two members of the HoT team, scriptwriter/director Sai Amaran and actress E Jonica, are volunteering their services.

        “Of late, as our videos have become more popular, we have started getting local sponsors for clothing and accessories. But serious investors would help us to soar a little higher,” says Shabudeen.

        Burst of fame

        A recent video of theirs, titled Una enga ponalum vida maten di!, clocked up over 31 lakh views on WhatsApp, which in turn led to it being featured on the tech news segment of a Tamil TV channel. “We didn’t expect Una enga ponalum vida maten di! to be so widely shared on WhatsApp. That’s when I realised that our videos had a definite viewership base outside our Facebook page (which has over 20,000 followers),” says Shabudeen.

        Though he doesn’t still know how the video landed up on TV, going viral has forced HoT to raise its standards, says Shabudeen.

        The new burst of online fame has made HoT a bit more careful with its content — all the videos now come with clear branding elements and contact information.

        With telecom providers tying up with online streaming services like Amazon Prime and Netflix, the HoT team is looking capitalise on the content boom by launching its own horror web series this year. “We want a music composer to create an original soundtrack for the series, because so far we have been managing with pre-recorded tracks. Original music is very important to get the right impact in the horror genre,” says Shabudeen.

        HoT is not just about quirky videos geared towards a youthful audience. It also focuses on social issues like the ‘Wall of Kindness’ charity project, communal harmony and anti-tobacco awareness.

        Getting creative

        Shabudeen currently works from home, and says his family’s initial opposition to his choice of career has slowly turned to acceptance. “I did try to do other jobs, but I seem to be addicted to filmmaking,” he says.

        Wedding photography aside, Shabudeen is also experimenting with other projects, such as a hyperlapse video of Tiruchi’s familiar landmarks. The technique involves taking pictures in a sequence by moving the camera a short distance between each shot to create a kind of time-lapse motion picture.

        Shabudeen shows a rough cut of a hyperlapse video on the Court building on his phone. “It took me 4 hours to click the 1500 photographs that make up this brief clip … now I have to do the other popular spots in the city,” he says.

        Perhaps a bit aware that success in online entertainment is still based on an elusive formula, Shabudeen says he tries hard to keep HoT balanced between quality and entertainment.

        “You don’t get viewers unless you have material that is entertaining. But this too has to be of a good technical quality. Both are interlinked, and we are still figuring out how to get the best out of our teamwork,” he concludes.



        • #5
          1) Article on Humans of Trichy(HOT) and their making of Trichy as an happening city in Short Film arena

          source: TOI

          courtesy: Trichy.Memes facebook


          • #6
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            • #7
              குப்பைக்கு பதிலாய் கோலங்கள்: வண்ணமயமாகும் மாநகரம்

              இந்திய அளவில் 'துாய்மை இந்தியா' திட்டத்தின் தரவரிசை பட்டியலில் கடந்த ஆண்டு ஆறாவது இடம் பிடித்த திருச்சி மாநகராட்சியை இந்த ஆண்டு முதலிடத்துக்கு கொண்டுவர மாநகராட்சி நிர்வாகம் மேற்கொள்ளும் ஒரு வண்ணமயமான முயற்சி கணிசமாகப் பலனளித்துள்ளது.

              தற்போது திருச்சியை , "குப்பை தொட்டி இல்லா மாநகராட்சி" ஆக்கும் முயற்சியாக மாநகராட்சியில்குப்பை தொட்டிகள் வைக்கப்பட்டிருந்த 1,400க்கும் மேற்பட்ட இடங்களுள் 700க்கும் மேற்பட்ட இடங்களில் வைக்கப்பட்டிருந்த குப்பைத் தொட்டிகள் அகற்றபட்டுள்ளன.

              அதற்குப் பதிலாக மாநகராட்சியில் உள்ள 65 வார்டுகளிலும் வீடுகள் தோறும் குப்பைகளை வாகனங்கள் மூலம் தினமும் சேகரிப்பது, வாரம் ஒருமுறை மக்காத குப்பைகளை தனியாக வாங்குவது என்ற திட்டம் அறிமுகப்படுத்தப்பட்டது

              குப்பைத் தொட்டிகள் அகற்றப்பட்ட இடங்களில், மீண்டும் பொதுமக்கள், குப்பையை கொட்டாமல் இருக்க, அழகழகாக பல வண்ணக் கோலங்கள் மாநகராட்சியால் வரையப்பட்டுள்ளன.

              இதற்கு கிடைத்த வரவேற்பை அடுத்து நகரில் உள்ள அனைத்து இடங்களிலும் வண்ணக் கோலமிடும் முயற்சியில் மாநகராட்சி நிர்வாகம் இறங்கியுள்ளது.

              கோலம் போட்ட இடங்களில், குப்பையை கொட்டி அசிங்கப்படுத்த விரும்பாத மக்கள், குப்பை கொட்டுவதை தவிர்த்து வருகின்றனர்.

              சேகரிக்கப்படும் குப்பைகள் மாநகரின் 18 இடங்களில் செயல்பட்டு வரும் நுண்ணுர செயலாக்க மையங்களில் மறு சுழற்சி செய்யப்பட்டு இயற்கை உரங்களாக மாற்றப்பட்டு விவசாயிகள் மற்றும் தேவையுள்ளோருக்கு இலவசமாகவே வழங்கப்படுகிறது.

              courtesy: ilovetrichy facebook



              • #8
                Three Trichy youths show the way, paint white stripes on speed breaker

                A newly laid and unmarked speed breaker on the Bharathiyar Road connecting Trichy Railway Junction with Head Post Office caused at least three accidents in the last few days. The speed breaker on the road -- controlled by the state highways department -- was invisible.

                Three riders suffered minor injuries after falling off their motorcycles at the speed breaker. Three youths in the city, who didn't want to wait till the highways department paint it with white stripes, took the responsibility in their hands. They painted white stripes on the speed breaker on Thursday night.

                The trio -- S Mathiazhagan of Melapudur, Eugene and Aiyappa Doss -- said Bharathiyar Road didn't have a speed breaker till recently. "After the speed breaker was installed there, two-wheeler riders accessing the road at night were vulnerable to fall off their motorcycles," said Mathiazhagan who works as a civil engineer.

                "We had spare white paint at home. We used it to paint stripes on the speed breaker," he said.
                One of them shot the video of their act and uploaded it on social media platforms. The video received several views.



                • #9


                  • #10
                    Short film does the trick

                    While the Corporation has warned city residents of stiff fines and legal action if the waste segregation rules are violated, it has also used the soft power of short films to reach out to the public.

                    If you’ve seen the blue and green trash bins that have popped up all over Tiruchi, but are still reluctant to use them, then the short film Muthalidam Nokki should show you why garbage segregation at source is such an important part of solid waste management.

                    The Tiruchi Corporation recently released a 9-minute film Muthalidam Nokki(Towards First Place), on YouTube, with an amateur cast showcasing civic responsibility and the importance of waste segregation.

                    Made on a budget of aroundRs. 3.5 lakh, the short movie is directed by Srirangam-based filmmaker Arudra Saravanakumar, who has won acclaim for his earlier ventures 93 Not Out and ThiruGangai .

                    The cast comprises of 54 members of the public and students from local schools, and was filmed over three days in different locations around the city, including the Ariyamangalam dumping yard.

                    The child-centric narrative of Muthalidam Nokki , which conveys a social message with humour, seems to have become a hit with over 3,50,000 views on YouTube, and 1,80,000 likes on Facebook.

                    The music has been composed by Rashaanth Arwin, and voice over has been done by Hello FM radio jockey ‘Diary’ Saha.

                    The movie includes a special appearance by mimicry artist Tiruchi Saravanakumar.

                    Corporation sources said that the film will now be subtitled in other regional languages by Swachch Bharat Abhiyaan, to reach out to a wider audience.

                    In a more recent Corporation video message doing the rounds on social media, actor Sivakumar has endorsed Tiruchi’s bid to emerge as the cleanest city in the nation through its novel waste management initiatives.



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