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PostPosted: Mon Jan 01, 2018 3:29 pm 
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Reliance Trends to open its 3rd Outlet in Trichy at VOC Road on Jan 5th


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PostPosted: Mon Dec 18, 2017 9:48 pm 
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Future Group's Brand Factory to open soon in Trichy

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Future Lifestyle Fashions Ltd’s discount chain Brand Factory is looking at aggressively expanding its store footprint and plans to focus on smaller towns and cities in particular as part of this strategy.

The retail chain, part of Kishore Biyani’s Future Group, is set to open 40 new stores to touch the 100-store mark over the next 8-10 months, said Suresh Sadhwani, business head of Brand Factory. From there on, the company will add 40-50 new stores each year until it gets to 200, Sadhwani added.

Brand Factory has been in existence for a decade and has 60 outlets currently, which means on average, it opened six new stores every year. The pace, which picked up to 10-15 new stores over the last year, is set to rise.

Brand Factory operates in a space over which it has a clear dominance, considering individual factory outlets are the only competition in the fashion discounting market, according to Ankur Bisen, senior vice-president at Technopak Advisors and another analyst who declined to be named. But to some extent, the analysts said, any retailer selling value fashion could be construed as competition.

“Last year, we did a free shopping weekend. A lot of customers came to know about Brand Factory (through that) and since then, growth has been fantastic. We were growing by 30-40% (revenue) before the event and suddenly growth went much higher,” Sadhwani said in a telephone interview.

People from smaller cities where Brand Factory does not have any outlets travelled to the closest stores for its free shopping festival last year, Sadhwani said. For instance, customers from Belgaum travelled to Bengaluru to shop at Brand Factory during the event.

The interest from smaller cities has prompted Brand Factory to look at opening additional Tier II stores.

It has already signed deals to open stores in cities such as Surat, Gorakhpur, Baroda, Lucknow, Salem and Trichy.

Brand Factory’s free shopping weekend is a promotional event where the company offers customers steep discounts and gives them free merchandise, gift vouchers or cash back in its mobile wallet.

This year, the discount chain’s free shopping festival was held across the country between 22 and 26 November, and did business worth nearly Rs450 crore on a gross value basis.

“Overall, we are bullish about this (Brand Factory) model and I see no reason why this model should not grow,” said Bisen.

In 2016-17, Brand Factory clocked Rs1,045 crore in sales. The unit is the second-highest revenue earner in Future Group’s Future Lifestyle Fashions division, which includes other fashion chains like Central and Planet Sports.

Brand Factory stocks products across categories ranging from apparel to sportswear and accessories. A majority of its revenue comes from sales of men’s apparel, followed by apparel for women and children. It expects revenue contribution from the footwear category to grow much faster than the rest, Sadhwani said. Footwear currently accounts for 4% of the retailer’s total sales and is expected to double over the next two years.



source: http://www.livemint.com/Industry/fBmNuyTH7UDpWDHPzQaNSK/Brand-Factory-plans-aggressive-expansion-to-focus-on-small.html


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PostPosted: Thu Oct 05, 2017 1:36 pm 
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few More Updates

1) The Chocolate Room to open its 2nd Outlet at Kattur in January 2018 owing to the Excellent Response to its Annamalai Nagar Outlet


2) CCD to open its 4th Outlet in the District and 2nd in City Limits at Cantonment soon

3) Rathna Stores Firm has Started Functioning again but with Height Restrictions


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PostPosted: Thu Oct 05, 2017 1:19 pm 
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RELIANCE TRENDS to open its 2nd Showroom in Trichy City at VOC Road ,Cantonment at 20,000 sqft Space



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^^^^^^
They are occupying the Ground Floor where Omega's 4th Unit Functioning

Opening before December

Already Reliance Trends has a 30,000 sqft showroom at Sastri Road and a Woman Showroom at Thillai Nagar
:)


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PostPosted: Tue Sep 05, 2017 12:47 am 
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UNLIMITED to open its 2nd Showroom in Trichy City at Thillai Nagar in September


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PostPosted: Wed Aug 23, 2017 11:28 pm 
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UMLIMITED to open its 2nd Showroom in Trichy City at Thillai Nagar soon


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^^^^
The above showroom will be of 20,000 sqft (4 floors * 5000 sqft) size

Already , Big Mega Mart in Trichy Cantonment with 20,000 sqft was converted as UNLIMITED store last year

Now, they are opening their 2nd Showroom at Thillai Nagar in 4 floors




Their 1st showroom at Cantonment

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PostPosted: Wed Jun 21, 2017 10:53 pm 
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Some Inside snaps of LandMark Group's HOME CENTER-Trichy store ---Getting good patronage


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Entrance to Home Center is through Lifestyle showroom only---Connected by Escalators with the Lifetstyle showroom

With this, LIFESTYLE and HOME CENTER occupy a combined 45,000 sqft space in 3 floors at Ram Maris-----Quite good and Optimum for a Tier-2 City like Trichy :)


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PostPosted: Wed Jun 21, 2017 9:22 pm 
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Nearly 32 new International Brands added in LIFESTYLE-Trichy showroom including JACK & JONES, Barbie,etc



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^^^^
According to official info and stats from them, the Trichy showroom of Lifestyle has 210 Domestic and International Brands in Men, Women,Cosmetics,shoes and watches section :)


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PostPosted: Wed Jun 21, 2017 9:09 pm 
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del


Last edited by ilovetrichy on Wed Jun 21, 2017 10:45 pm, edited 1 time in total.

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PostPosted: Fri Jun 16, 2017 11:50 pm 
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HOME CENTER from the LandMark Group opened Today at Ram Maris


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^^^^^^
This will be the 4th Store from LandMark group in Trichy City after LIFESYLE, MAX and EasyBuy :)


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